Rules

“Rules” is a work made with the collage technique, with overlapping images. The choice of elements for the composition was based on finding works in various environments that correspond to the “vaporwave” artistic style. This style brings together futuristic and retro aspects, therefore, I think it is in line with what multimedia arts are and that led me to choose it for my work.

I sought to give the sculpture of Medusa, a very recognized figure, a new vision through the assembly and the change in its color to generate harmony with the rest of the pieces and add a bit of drama by being red. However, I wanted to limit the objects in the work to avoid saturation, since in my opinion, this is what this phenomenon constantly happens nowadays and I think that in the abstraction of concepts you can better appreciate what is essential to a work or an artistic style.

Technical, aesthetic and conceptual development

Regarding the aesthetic development, I think that all the components of the work generate a visual clash and with an interpretation over time they are incorporated to create a synergy with each other and form a whole. This concept includes the images themselves for what they are and also their colors. In addition, there is a small interaction with the mouse click to generate a “glitch” since it corresponds to the proposed aesthetics.

Regarding the conceptual development, I wanted to bring to the present the problem that César Aira calls “proliferation of works” because I believe that as a result of the explosion of social networks this has occurred. I think that although this causes a massive diffusion of hundreds of artistic styles, it also generates saturation and, consequently, a superficial treatment of the works that we have in front of us. Furthermore, we should question where the value of works is in this digital age since we have access to anyone we know or even anyone we can think of with new artificial intelligence technologies. Is the value the certificate issued by art institutions when purchasing a work? the image? And if it is indeed the image, what happens to the copies? Here I make use of the representation of Medusa that another artist made based on myth or ancient Greek sculptures, what does that make me, given that I resignified it for my own work? Going through these thoughts, we can mention José Luis Brea who in 2008 envisioned a “new economy of art” and his conclusion was that there would be an “immaterial wealth” that lies in what these works produce in the public so that the public can then generate a “relationship” with the artist. You can think of this as a contrast to the culture of immediacy; the solution, ironically, seems to be the opposite of what digital platforms show. Genuine connection prevails over virtual one.

Literature

AIRA, César (2013.) “Sobre el arte contemporáneo”. Buenos Aires: Random House.

BREA, José Luis. (2008). “El tercer umbral”. Murcia: Cendeac.