Clic

Technical, aesthetic and conceptual development

A Human going from society to the Internet, living a cyber-reality. A repeating Word in the background signals the viewer to click to display a second image. A futuristic scenario where machines watch us. Humans being controlled by technology. «According to a Mercedes Benz commercial, “it’s not about doing one thing well, it’s about doing EVERYTHING well”» Does this mean that humans should be more like machines than a buggy human? Television advertisements, internet forums, and society are what mold people. They try to mold us to perfection (something that does not exist), They create perfect bodies through propaganda on the internet, The ads give us orders what to do, even if it is in a subtle way, the “click” warns the viewer that if they listen, it will happen and the sequence will be changed. And, the “consequence” is to show a reality where machines observe us from above. Wherever we look, we exchange glances with some propaganda, some “suggestion” to “buy this” or “do that.” Not only does it physically affect people with “too skinny” or “too fat” it affects people’s mentality, a video or photo that appeared at some point on the internet will live forever on the internet. We could use Steven Cutts’ short film “mobile phone addiction” as a reference.

Literature

TAYLOR, Diana. (2012). _“Los nuevos usos de performance” en Performance. Buenos Aires: Asunto Impreso, pp. 88-110.